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Texas Health Resources Marketing Cloud Developer in Arlington, Texas

Marketing Cloud Developer

Are you looking for a rewarding career with family-friendly hours and top-notch benefits? We’re looking for qualified Marketing Cloud Developer like you to join our Texas Health family.

Position Highlights

  • Work location: Position is primarily remote however you are required to attend in person meetings at our Corporate location- 612 E. Lamar Blvd. Arlington, TX 7601

  • Work environment: telework/home primarily with occasional in-person meetings

  • Work hours: Full Time (40 Hour) Day Shift Monday-Friday 8:30AM-5:00PM hybrid

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States and the largest in North Texas in terms of patients served.

Texas Health has 25 acute-care and short-stay hospitals that are owned, operated, joint-ventured or affiliated with the system. It has more than 3,800 licensed beds, more than 21,100 employees of fully owned/operated facilities plus 1,400 employees of consolidated joint ventures and counts more than 5,500 physicians with active staff privileges at its hospitals. At Texas Health, we strive to create an atmosphere of respect, integrity, compassion and excellence for all who come in contact with us, be they patients or our employees. We are committed to diversity in our workforce, and our mission to serve spreads across ethnic, cultural, economic and generational boundaries. We invite you to join us in furthering your career through our accomplishments and philosophy of excellence.

Qualifications

  • Bachelor's Degree Marketing, Information Technology, Computer Science, Business Admin or relevant field. (Required)

Experience

  • 4 Years Related Experience (Required) (HTML/CSS, Javascipt/SSJS)

  • 2 Years Experience with Salesforce Marketing Cloud (previously Exact Target). (Preferred)

  • Experience in Health Care industry (Preferred)

  • 2 Years Marketing Cloud and CRM development languages (AMP script, SQL, APEX) is a plus

Position Responsibilities

Daily Operations

  • Develop organizations direct marketing strategies for consumer-focused product lines and touchpoints, including but not limited to hospitals, employed physician practices, joint ventures, new products and services.

  • Serve as a system support administrator for Salesforce Marketing Cloud.

  • Serve as technical expert on new project initiatives and participate in application design sessions.

  • Translate business and marketing challenges into well-designed solutions.

  • Collaborate with internal feature development teams to determine best path for Salesforce MC/CH platform implementations.

  • Work with product line strategists and other business owners to develop and design consumer journeys.

  • Seek new and innovative methods of driving business results with focus on measurement and outcomes.

  • Formulate system scope and objectives, develop detailed design specifications, and translate system function/features to programming specifications.

  • Mentor internal teams on how to best leverage SFMC platform capabilities.

  • Analyze information to recommend, and plan delivery of new journeys or modification of an existing journeys.

  • Analyze user needs and requirements to determine feasibility of design within time and cost constraints.

  • Confer with Health Cloud Admins and/or project managers to obtain information on limitations or capabilities.

  • Confer with systems analysts, engineers, and others to obtain information on project limitations and capabilities, performance requirements and interfaces.

  • Consult with customers or other departments on project status, proposals, or technical issues, such as system design or maintenance.

  • Create Templates, Emails, Data Extensions, and Triggered Send Interactions within Email Studio.

  • Prep dynamic content data files for import utilizing Microsoft Excel.

  • Design and manage Synchronized Data Objects.

Project Delivery

  • Team up with internal and external resources to understand the project timeline and operations.

  • Work in Agile Team to meet changing needs and requirements, developing, executing and managing

  • Agile stories within defined scope.

  • Establish and maintain high-quality relationships with all cross-functional areas within Business Services.

  • Understands client business needs, Health Cloud platform capabilities, and requirements. Resolves issues in a thorough and timely manner.

  • Troubleshoot complex problems, gap analysis and process improvement.

  • Responsible for compliance with applicable Texas Health policies and procedures.

  • Work with department, divisional management and sponsor to gain agreement for resolution on issues and risks.

  • Participate in strategic planning meetings with the key stakeholders and manage expectations in terms of support and delivery.

Marketing Strategy

  • Serve as champion for the brand in deploying marketing automation approaches.

  • Work with marketing strategist and/or other business owner to identify key metrics aligned with marketing automation strategies designed to drive business results.

  • Meet deadlines while jugging multiple priorities and projects.

  • Measure and share results of marketing automation approaches, working to ensure strong ROI and successful outcomes; monitor and report KPIs.

Skills

  • Knowledge of continuous improvement and change management

  • Excellent written and verbal communication skills

  • Passion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives.

  • Knowledge of health care industry and trends.

  • Excellent critical thinking and analytics

  • Strong interpersonal skills and the ability to successfully interact and communicate with allprofessional and leadership levels throughout the organization.

  • Committed to exceeding expectations in performance and leadership.

  • Results oriented and exhibits attention to detail.

  • Visionary and innovator willing to take calculated risks to improve internal and external engagement.

  • Proficiency in Microsoft Office

  • Experience with email and/or marketing automation software and integration with databases

  • Experience in Salesforce Marketing Cloud (SFMC) (previously ExactTarget)

  • Experience utilizing Journey Builder with understanding of Audience Builder configuration

  • Familiarity with Salesforce Customer Data Platform (CDP)

  • Strong planning, organizational development, critical thinking and decision-making skills

  • Familiarity with Agile principles

  • Broad understanding of Salesforce Marketing Cloud

  • A demonstrated ability to work within a team and build consensus towards a strategic direction

  • Strong understanding of technical concepts and be able to use them to execute proof of concepts and experimentation with development teams as well as product delivery and support

  • Ability to interact with Solution Architecture teams with projects using Agile

  • This person needs to be a Critical Thinker (Curiosity, Awareness, being decisive, Compassionate, Think analytically, Creative, Willingness, Compassionate and honesty)

  • Good to expertise experience in Excel and/or Good to expertise experience in Tableau

  • Exemplifies and serves as a champion for Texas Health’s guiding principles Mission, Vision, Values and the Texas Health Promise.

Why Texas Health

As a Texas Health Marketing Cloud Developer you’ll enjoy top-notch benefits including 401(k) with match, paid time off, competitive health insurance choices, healthcare and dependent care spending account options, wellness programs to keep you and your family healthy, tuition reimbursement, a student loan repayment program and more.

At Texas Health, our people make this a great place to work every day. Our inclusive, supportive, people-first, excellence-driven culture make Texas Health a great place to work.

Here are a few of our recent awards:

  • 2021 FORTUNE Magazine’s “100 Best Companies to Work For®” (7th year in a row)

  • Becker's Healthcare "150 Great Places to Work in Healthcare" (4 years running)

  • “America’s Best Employers for Diversity” list by Forbes

  • A “100 Best Workplaces for Millennials" by Fortune and Great Place to Work®

Explore our Texas Health careers site for info like Benefits , Job Listings by Category , recent Awards we’ve won and more.

Do you still have questions or concerns? Feel free to email your questions to recruitment@texashealth.org .

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Employment opportunities are only reflective of wholly owned Texas Health Resources entities.

We are an Equal Opportunity Employer and do not discriminate against any employees or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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